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How to Build Your Skin Care Business

If you’re considering starting a skin care business, or expanding your medical practice to include aesthetic skin care treatments this might help.

BuildBusinessSuccess comes as much from good business decisions made early on, as it does from long term patient satisfaction going forward.

Since cosmetic & aesthetic skin care requires  multiple modalities and pieces of equipment to treat a variety of skin conditions, it can be a challenge to figure out where to start!

So first, consider the goal. And what is the goal? The goal is to make your client happy. If your client is not satisfied, the clinical improvement is of secondary concern. No one wants to have to talk a client through “before and after” pictures in an effort to convince them there’s been a change for the better. In a perfect world aesthetic results would speak for themselves.

‘Don’t get hung up on thinking one specific modality can make you successful. Don’t lose sight of what’s really important. And that’s building a trusting relationship with your clientele and producing results that can bee seen, so they’ll come back to you for all their needs.

That’s why we recommend a few items & pieces of equipment to anyone starting out in aesthetic practice. Because we’ve shown dozens of practitioners how to build a skin care business we know what works and what doesn’t. Start out by offering treatments that produce obvious improvement to your clients skin, and you’ll be successful!

Here are a few tips:

DO – begin with treatments that have high demand. Botox & Fillers are the natural first choice. With a relatively small investment you can establish yourself in aesthetic practice.

DON’T – look in fashion magazines and tabloids to find out what’s the latest treatment Kim Kardashian got and go out and buy that. What Kim did today could be old news as soon as this evening. And you don’t want to get stuck with a piece of equipment or spend good money for a treatment that turns out to be a flash in the pan.

DO – Find the right person or people with whom to build your business. Maybe that person is you, or maybe it’s someone you  hire, but it must be a person willing to “own it” and give it their best every day.

DON’T – hire someone just because you think they look pretty or sexy, or like someone who’s in the beauty biz. Hire someone mature and responsible who knows how to show up on time, work hard, and with good communications skills.

DO – Allow your clientele to lead you in what new treatments and equipment you add.

Over the years our clients have found that beginning with “tried and true” treatments, with well established demand in the market place is the best way to build a successful business.

When it comes to equipment, you can’t go wrong starting with microdermabrasion, laser hair removal and/or IPL and microneedling. These are 3 treatments that have proven themselves with longevity and popularity in the broader aesthetic marketplace.

Once you’ve established yourself there are a myriad of other technologies to explore in the aesthetic industry. And if you pay attention, use your good common sense, and listen to your clients, you’ll be in a better position to make the right choices of what to add going forward.

Contact us to learn more about DiamondTome DT2 microderm,  Livra Microchanneling by ProCell Therapies, SmoothCool – IPL & Hair removal  or any of our Advanced Aesthetic Technologies:

The Aesthetic Suite – 3 Technologies, (IPL, Microderm & MicroNeedling) 7 Services
NeuViva  – Feminine Rejuvenation
Edge One  – Fractional CO2 Laser Resurfacing & Feminine Rejuvenation
Hormone Therapy Centers of America – Pellet Therapy Hormone Replacement Therapy (BHRT) Futura Fit – Make Skinny Jeans Fit Again in One Session
NewApeel – Crystal Free Microdermabrasion system
NeuroMed 7 – OTC Topical Numbing Cream
ClariFusion – Ultrasonic Cosmeceutical Infusion System
TattooStar Effect Combo – Four wavelength Q Switched Tattoo Removal LASER System
HydroPlus
– HydroWand Infusion Upgrade (fits the DiamondTome & NewApeel).
Smartxide DOT – Fractional CO2 LASER
MedioStar neXT – Fast, comfortable dual wavelength diode hair removal LASER System

 

How to Add Aesthetic & Cosmetic Skin Care to Your Practice

How to Add Aestheitc Skin careIf you are considering adding aesthetic and cosmetic skin care to your practice; here’s some advice from doctors and business professionals who’ve been there:

It is wise to begin your aesthetic skin care practice by offering aesthetic services that are:

1. Popular & proven to be profitable in the real world marketplace, (the most requested services).

2. Low Risk.

3. Effective.

4. Affordable, (not requiring a debt load that could stress your existing practice or business).

According to the most recent Aesthetic Survey*, the top five nonsurgical aesthetic & cosmetic services were:

  • Botulinum Toxin (3,766,148 procedures)
  • Facial Fillers (1,872,172 procedures)
  • Hair Removal (901,571 procedures)
  • Microdermabrasion (479,865 procedures)
  • Photo Rejuvenation (456,613 procedures)

Last year more than $2 billion was spent on non surgical skin rejuvenation.

We have worked with hundreds of physicians, nurses, aestheticians and small business owners to add aesthetic skin care, and have seen the most success when our clients build their practice upon a few proven services that will establish a firm foundation for a skin care practice.

1. Botulinum toxin, (known best by the brand name “Botoxâ„¢”) – With a typical investment of under $3000.00 for training and supplies a medically directed practice can offer one of the most popular aesthetic services. Call or write us to learn about how to get started!

2. Microdermabrasion – Training & Equipment for the DiamondTome DT2 is typically under $15,000.00, and often represents our clients first investment in capital equipment. Microderm is a great, low cost, low risk way to learn the business of aesthetic skin care, and build the revenue and client base to support other services

3. Cosmeceutical Infusion – Topical product infusion (ClariFusion) is a rapidly growing service within aesthetics and is combined with microdermabrasion to enhance results and introduce clients to high quality cosmeceuticals. With an investment under $3000.00, adding cosmeceutical infusion is economical, and will keep your microderm practice on the cutting edge.

4. Facial Fillers – Restylaneâ„¢, Radiesseâ„¢ & Juvedermâ„¢ are some well known facial fillers, and while becoming expert in facial filler injection requires more time and practice than Botox, once the art of injection is mastered, facial fillers are a reliable, and relatively low risk service that aesthetic clients demand. Training for “injectables” is typically under $5000.00, and the cost to bring in product can be less than $2000.00. Call or write us to learn about how to get training in injectables.

5. Hair Removal – Laser hair removal has been one of the most requested services in aesthetics for over a decade now. And because light based systems priced under $60,000.00, like the SmoothCool IPL and the MedioStar neXT have made it safer and faster, hair removal is typically the first light based service our clients add.

6. Photo Facial, (or photo-rejuvenation) – Intense Pulsed Light (IPL) photo facial, foto-facial, or photo rejuvenation treatments for sun damage, redness, brown spots and visible blood vessels are also, proven popular services that we recommend our clients add. A high quality IPL system like the SmoothCool typically costs under $70,000.00.

With a foundation of Microderm, Topical Product Infusion, Hair Removal, IPL, Botox & Fillers, any conscientious practitioner can build a successful aesthetic skin care practice.

Call or write us to find out how!

* A.S.A.P.S. annual multi-specialty procedural statistics.

Up to 30% discount on Cosmetic LASER & IPL

Altair DiamondTome DT2Through the end of 2014 we are offering package pricing on a variety of LASER & IPL systems. Update your aesthetic armamentarium with DiamondTome or the DT2 from Altair, (the American manufacturer of the DiamondTome family of microderm systems), and you are eligible for up to 30% off LASER & IPL systems for hair removal. tattoo removal, LASER resurfacing, vascular, acne, photofacial and more!

Contact us or call (303) 489-9203 to learn more about special year end discounts on:
Big Discounts!TattooStar Effect Combo –Revolutionary four wavelength Q Switched Tattoo Removal LASER System
MedioStar neXT –
Fast, comfortable dual wavelength diode hair removal LASER System
Smartxide DOT Therapy  – Fractional CO2 Laser Resurfacing LASER System
ClariFusion
Ultrasonic Cosmeceutical Infusion System
HydroPlus
– Cosmeceutical Infusion Upgrade (fits the DiamondTome System)
DiamondTome – Crystal Free Diamond Microdermabrasion System
UltraPlus VPL IPL
DT2 – DiamondTome’s Latest Microdermabrasion & Cosmeceutical Infusion Platform
Synchro rePLAY – 1064/Alex and IPL Hair Removal LASER System
UltraPlus VPL –
Intense Pulsed Light for Vascular, Acne, Hair Removal, Photo-Facial

And,  the fall sale continues for DiamondTome wands with for 15% off through November 30. Save $37.50 each when you but any genuine DiamondTome facial wands, and up to $52.50 each off each body wand!